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Formative Evaluation for Educational Technologies, by Barbara N. Flagg
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The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the program help or hinder comprehension? Which aspects of the program are the most appealing, and why? Formative evaluation can answer these, or similar questions. It can help guide designers of television programs, microcomputer software, interactive videodiscs, or virtually any other educational item, in making modifications that can lead to the development of a final product that fully achieves its stated goals.
Until very recently, however, the person interested in avoiding potential problems through the use of formative evaluation would have been faced with difficulties of a different kind. Comprehensive treatment of formative evaluation has been scarce, and published discussion on formative evaluation of computer-based materials has been virtually nonexistent. Until now, that is.
Barbara Flagg's Formative Evaluation for Educational Technologies provides comprehensive treatment of formative evaluation. The book offers:
* extensive coverage of all the methods evaluators might use to assess the user friendliness, the appeal, and the outcome effectiveness of an educational program.
* extensive focus on new technologies
* coverage of all phases of program development, from initial idea to final product
* discussion of formative evaluation as part of the broader field of curriculum evaluation
* numerous case studies.
This volume will appeal to a wide variety of people engaged in formative evaluation. It is an excellent guide for newcomers to the field; it is a state-of-the art document for established practitioners of instructional design and curriculum evaluation.
- Sales Rank: #3956704 in Books
- Brand: Routledge
- Published on: 1989-12-01
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.00" l, 1.39 pounds
- Binding: Hardcover
- 274 pages
- Used Book in Good Condition
Review
...a very interesting and useful book. It is timely in its appearance and it will prove to be a good reference for students, developers, and evaluators alike. I particularly appreciate the inclusion of the case studies -- they provide contextual frameworks that enable the developer to choose a production similar to his/her own as the starting point for development of a formative evaluation plan. After reading Flagg's book, I feel that my future projects can have a better rationalized approach to formative evaluation.
—Canadian Journal of Educational Communication
This volume is of interest to all scientists who are engaged in research and development of new computer aided instructional products. They will find a lot of stimuli of any kind.
—Experimental Pathology
...I recommend this book strongly and am looking for ways to use it as a text in my own classes as well as a reference in my writing and an exciting source of new citationsand studies...It is a good book from both theoretical and practice-oriented perspectives, and I hope it leads the way for other books in the complicated area of the formative evaluation of new technological instrumentation.
—Journal of Research on Computing in Education
Most helpful customer reviews
6 of 6 people found the following review helpful.
A good introduction to the topic
By George M. Nickles III
This book is a good introduction and overview of formative evaluation for educational technologies. It discusses the role of evaluation in the development of an educational technology, presents five case studies of various technologies (somewhat dated), discusses methodology and measurements to use, and spends one chapter each on measuring user-friendliness, appeal, and learning. This book raises many pragmatic issues such as low budgets and when not to bother with formative evaluation (!). The book emphasizes the need for evaluation throughout the development cycle, and the case studies examine each part of the cycle in detail.
Many of the methods presented lack statistical rigor (small numbers of data points) and are not always quantitative measures. However, these are not always possible to achieve due to the pragmatic concerns mentioned in the book.
Although the examples cover dated technology (the reason for 4-stars), the methodology presented is still good and useful. While not a pure how-to textbook, it is an excellent guide and presents a good framework for the topic.
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