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Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business, by John Newhouse
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The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
- Sales Rank: #187482 in Books
- Model: 3615478
- Published on: 2008-01-08
- Released on: 2008-01-08
- Original language: English
- Number of items: 1
- Dimensions: 7.99" h x .62" w x 5.21" l, .46 pounds
- Binding: Paperback
- 272 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Second Act
By Robert Garvin
"The Sporting Game" by the same author was a blockbuster. It described how Boeing gambled its net worth on developing a completely new and revolutionary airliner, the 747. After a rocky few years, this became a great commercial success, vindicating the daring gamble.
The new book, "Boeing Versus Airbus," describes an equally primal contest for survival, and the diametrically opposite strategies pursued by Boeing and Airbus. Unfortunately, the book is neither as well-written nor as well-edited as the first book, repetitive and full of opinions that don't always stand the test of time. Think of the book as a collection of articles, put into one set of covers. If you are or were involved in this industry (as I was) it's still a good read -- but more like a magazine article than the coherent book I had anticipated.
0 of 0 people found the following review helpful.
beautiful, fascinating
By Judith Ritter
beautiful, fascinating, comprehensive book, filled with amazing history of Boeing and fabulous photographs. A good price for a great book
0 of 0 people found the following review helpful.
Interesting
By A. Boehm
I bought this book as an assignment to fill an independent study credit for my undergard Business degree. My professor knew I had a job at Boeing after I graduated so he assigned me something relevant to my future career. This book presents the facts of the 787 vs A380 without bias that I could tell. It presents some pretty interesting information about both companies. Although its not a page turner (most non-fiction books aren't), it is very interesting.
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